Author name: Atal Shrivastava

In a rapidly evolving business environment, the age-old term “customer is the king” is getting further reinforced. Generic customer segmentation and mass marketing campaigns are passé as the modern-day discerning customers look for tailor-made solutions based on individual preferences. A study [1] revealed that 80% of consumers are more likely to purchase from a brand that provides […]

Synergy conducted a survey, where CIOs and CTOs from various financial services institutions shared their views on how they plan to tackle apprehensions and formulate new plans.