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In a rapidly evolving business environment, the age-old term “customer is the king” is getting further reinforced. Generic customer segmentation and mass marketing campaigns are passé as the modern-day discerning customers look for tailor-made solutions based on individual preferences. A study [1] revealed that 80% of consumers are more likely to purchase from a brand that provides […]

Synergy conducted a survey, where CIOs and CTOs from various financial services institutions shared their views on how they plan to tackle apprehensions and formulate new plans.

It was a rather unusual day, as we got a call from the CISO of a leading insurance company in Hong Kong, which was kind of a rare. After the usual greetings, the CISO said, “we want to assess our security processes, identify operational gaps and understand the maturity of the organization!! Can you?” Over