Corporations around the globe are investing billions of dollars in building their IT infrastructure to launch new touch points and support the plethora of devices in their customers’ hands. However, it is prudent to know the difference between IT strategy & digital strategy, without undermining one for the other. Digital not just encompasses IT but also channels, marketing, products and more. Digital is meant to be a strategy that permeates an organization to create not just a brand but an experience for the end-customer. Leveraging digital technologies allow for improvements in the work place by allowing remote working options, makes product design better through ease of customer feedback and through data analytics makes marketing more aware of the market.
Synergy helps senior executives understand digital. Synergy’s consultants are adept at distinguishing strategy from delivery and help build the same vision for the executives they work with. Depending on the organization’s culture, Synergy is always prepared to support & deliver the promised dream in a quick & agile way or by using the proven transformational route.